OPENTABLE RESTAURANTS ON THE REBOUND CAMPAIGN — 2021

An emotional series featuring four restaurants across America on their road to recovery following the hardships of the pandemic on their industry.

For restaurants, 2020 was a year of endless pivots, dogged determination, and creative problem solving. Our Restaurants on the Rebound campaign took a look at how four very different spots adjusted their business models, so that today we can toast to a brighter future in their dining rooms. The campaign was a call to diners to support our restaurants in any way they could.

Role: Lead Designer
Team: Alyson Lund Producer, Francesca Burke Content, Trevor Leaderbrand Motion, Stef Tuder Content, Blink Media Production Agency, Fred + Elliot Photography photo

The heart of the campaign featured short documentary films that told the stories of four restaurants, each impacted by and climbing back from the pandemic in their own way.

In tandem with the videos, we produced a series of photos that documented the new realities of pandemic dining – for both diners and staff.

To support the campaign, we created a robust set of digital assets—from a campaign landing page with bonus content, organic and paid social, and email.

An emotional series featuring four restaurants across America on their road to recovery following the hardships of the pandemic on their industry.

The heart of the campaign featured short documentary films that told the stories of four restaurants, each impacted by and climbing back from the pandemic in their own way.

In tandem with the videos, we produced a series of photos that documented the new realities of pandemic dining – for both diners and staff.

To support the campaign, we created a robust set of digital assets—from a campaign landing page with bonus content, organic and paid social, and email.

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