OpenTable Brand Refresh 2021
Refreshing the OpenTable brand to map to our brand purpose — the place where people and restaurants come together.
Nearly 6 years after OpenTable’s big rebrand, it was time for a refresh. Using our core principles of being authentic, delicious, and inclusive, we closely examined all of our brand assets to determine which areas needed to pivot to appropriately map to our new brand narrative. We honed in our colors, created new graphic elements, illustrations, and type, and produced fresh photography for our brand library. From there, we transformed the creative on our biggest marketing channels – email, social, blog, and restaurant marketing sites – to map to these refreshed guidelines.
Role: Co-Lead Designer
Team: Erich Grois Co-Lead/Principal Designer, Julia Borghini Brand Director, Francesca Burke Content Director, Molly Watson Copy, Alyson Lund Producer, Blink Media Photo Production Agency, Chandni Thawani Social Design, Maggie Famiglietti Illustration
